Today, authors have choices in the business end of their writing careers. Writing your book might actually be the easy part. now you have to choose how you publish, which steps you take to market, which social media sites you use, how to setup your website, where to post your book for sale, and more. There are myriad avenues to follow and choices to make.
Publishing: For some, the choice of self-publishing or traditional is obvious – self-publishing offers higher profits and active control of the entire publishing process. For others, the investment of time and money along with the need for production, design, and editorial work make traditional publishing more appealing.